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Barefoot Proximity & BBDO

Data-driven creativity to solve business problems.

The following projects highlight some of the work done during my time at Barefoot Proximity, a full-service creative, media, and advertising agency.

2017
UX/UI & Digital (Co-op)
  • Research & Strategy
  • Creative Storytelling
  • Data Visualization
  • Production Artist

Background

I got the opportunity to work across various brands and lines of business and gain experience in different areas of design.

During my time at the agency, I worked with clients in the medical, oil, gas, and consumer product fields. Through creative storytelling, consumer insights and data, and engaging experiences, these pieces serve as advertising for the products and services of Barefoot's clients. The following projects were designed as print and digital marketing pieces living under their respective brands and lines of business. Due to confidentiality, I am unable to provide more information publically on these projects or show the process, but I would be happy to elaborate on them in person.

Cincinnati Children's Hospital

An awareness campaign to highlight the research being done at CCHMC.

While working on the Cincinnati Children's team, one of the more significant projects I was involved in was the short video series that ended up being called "Asking Big Questions." Alongside the creative and strategic team, I helped work on brainstorming, ideation, research, storyboarding, and user testing for the concepts of the videos. Due to confidentiality, I can't share the process but the final videos can be viewed on youtube.

Asthma ›
Pediatric Cancer ›
Brain Injuries ›

Co-op Project

At the time, the onboarding process for the new ExxonMobil team members was unorganized and at times non-existent.

As part of my co-op project, I developed an interactive onboarding deck for new employees. This project was comprised of four components: an interactive pdf, an ExxonMobil history video, a welcome video featuring current employees, and a pocket acronyms page. For this project, I worked with my mentor to develop and plan it all. Then working across different teams on my own to collect all the information and content, build it out, and revise it as needed based on feedback.